What does this mean for your business page? To get your stories seen, you will either need to PAY for advertising OR create a QUALITY-MIX OF FABULOUS CONTENT that your readers seek out, view, and interact with regularly. 

Regular engagement is key.

FACEBOOK PAGES BECOME MORE COMPLEX in certain business sectors. 

For entities falling under the guidance of OHIO'S SUNSHINE AND OPEN RECORDS LAWS: page administrators, appointed and elected officials, and employees must take care to establish whether specific content meets the definition of a record that must be managed, kept in accordance to records retention schedules, and produced in compliance with open records laws. This MAY include personal messages, deleted and edited posts, as well as comments and responses, on a business or personal page.

In 2013, State Auditor Dave Yost stated that a check of 20 Ohio counties and cities for compliance with Sunshine laws found weaknesses in the public-records policies and procedures in eight instances, or 40 percent. Part of the problem is the increasing complexity of the law, which is only further complicated by changes in technology.

Be sure to have well-communicated policies and procedures in place, as well as consult with your entity's appropriate legal counsel for guidance.

For more information:

Ohio Electronic Records Committee Guidelines: <http://ohsweb.ohiohistory.org/ohioerc/images/c/c6/OhioERC-Guideline-Social-Media.pdf>

Ohio Sunshine Laws, An Open Government Resource Manual: <http://www.ohioattorneygeneral.gov/OhioAttorneyGeneral/files/31/316d7da7-cbb3-47ac-8dba-2bb9d5bb7ab6.pdf>

WITH STATISTICS SHOWING THAT 20% OF COUPLES MEETING ON LINE, I couldn't pass this Valentine's Day without a mention of online dating. 

The most lied about item on an online profile? 80% of online profiles have inaccurate weight or age. 

I may have watched one too many episodes of the real-crime shows, but I have to say... make sure you follow some basic rules so you can find love -- and not creeps -- online. Here are some great suggestions: <http://health.usnews.com/health-news/health-wellness/articles/2013/02/13/tips-for-safe-and-healthy-online-dating>

#happyvalentinesday