What does this mean for your business page? To get your stories seen, you will either need to PAY for advertising OR create a QUALITY-MIX OF FABULOUS CONTENT that your readers seek out, view, and interact with regularly. 

Regular engagement is key.

FACEBOOK PAGES BECOME MORE COMPLEX in certain business sectors. 

For entities falling under the guidance of OHIO'S SUNSHINE AND OPEN RECORDS LAWS: page administrators, appointed and elected officials, and employees must take care to establish whether specific content meets the definition of a record that must be managed, kept in accordance to records retention schedules, and produced in compliance with open records laws. This MAY include personal messages, deleted and edited posts, as well as comments and responses, on a business or personal page.

In 2013, State Auditor Dave Yost stated that a check of 20 Ohio counties and cities for compliance with Sunshine laws found weaknesses in the public-records policies and procedures in eight instances, or 40 percent. Part of the problem is the increasing complexity of the law, which is only further complicated by changes in technology.

Be sure to have well-communicated policies and procedures in place, as well as consult with your entity's appropriate legal counsel for guidance.

For more information:

Ohio Electronic Records Committee Guidelines: <http://ohsweb.ohiohistory.org/ohioerc/images/c/c6/OhioERC-Guideline-Social-Media.pdf>

Ohio Sunshine Laws, An Open Government Resource Manual: <http://www.ohioattorneygeneral.gov/OhioAttorneyGeneral/files/31/316d7da7-cbb3-47ac-8dba-2bb9d5bb7ab6.pdf>

WHAT WORKS -- SOCIAL MEDIA DOESN'T EXIST IN A VACUUM. Make traditional media and social media work together.

LOCALLY PRODUCED by Kalbach, Tribute Equine Nutrition blends traditional media, corporate sponsorships, and a rich online presence to market their product.

Our client, Ty Hornick Quarter Horses of Jamestown OH, is featured in this ad on the door of the Celeste Center at the 2014 All American Quarter Horse Congress. This event attracts more than 650,000 people to the Columbus area, bringing more than $180 million to the central Ohio economy.

Ty and Karen leverage their Facebook page to add value to traditional product sponsorship agreements and to promote clients and horses in their program.

Something to talk about!

#teamhornick #justride
 

WHAT WORKS -- Here's an example of a great strategy being used by Marion County Children Services. They are blending their online presence with their real-life presence by promoting their mascot, Ted D. Bear, on Facebook. By encouraging pictures and photo tagging, their content gets pushed out further and further to the people who are tagged as well as to their friends and friends of friends (depending on privacy settings).

This was just one of the strategies we covered in a two hour training and consultation I did with their staff and The Boys & Girls Club of Marion County to help them maximize the use of their Facebook page as a tool to connect with their stakeholders.

Note: You must be sure to "allow photo tagging by others" in your BUSINESS page settings for this to work.

WITH STATISTICS SHOWING THAT 20% OF COUPLES MEETING ON LINE, I couldn't pass this Valentine's Day without a mention of online dating. 

The most lied about item on an online profile? 80% of online profiles have inaccurate weight or age. 

I may have watched one too many episodes of the real-crime shows, but I have to say... make sure you follow some basic rules so you can find love -- and not creeps -- online. Here are some great suggestions: <http://health.usnews.com/health-news/health-wellness/articles/2013/02/13/tips-for-safe-and-healthy-online-dating>

#happyvalentinesday

WHAT IS IT THEY SAY ABOUT THE COBBLER'S CHILDREN HAVING NO SHOES... While I have been in business doing social media for others for several years, I have never officially launched my own Facebook page. Today is the day. Tarina Rose Social Media presents our NEW Facebook page. Give us a like!

SAFER INTERNET DAY 2014 IS TUESDAY, FEB 11, and we are proud to join ConnectSafely.org, the nonprofit Internet safety organization, as well as people, organizations, companies, and governments throughout the world in promoting safe, effective use of online and mobile media and technology by all. Indeed, it’s core to our mission to do so.

Consider doing one good thing for Safer Internet Day. Here are some ideas:
* Texting a kind message to a friend who was sad
* Helping a grandparent figure out Facebook
* Making sure a young cousin is posting appropriate photos
* Getting a bunch of parents together and teaching them about how to use social media safely
* Creating a pile-on of kindness for someone who was getting harassed or cyberbullied
* Teaching people at a senior center how to make funny Vine videos
* Showing your parents how to play Minecraft

Tarina Rose Social Media is proud to announce the launch of a new Facebook page for an up-and-coming Ohio trainer and our client DEREK PAPE SHOW HORSES. Launched only days ago, he is approaching the 500 fan benchmark already with a very targeted fan-base of AQHA enthusiasts. We've used some well-honed techniques to build a high quality fan-base for his page on a low budget with no FB advertising dollars spent.

#teampape

Tarina Rose Social Media is proud to announce the launch of a new webpage for an up-and-coming Ohio trainer and our client DEREK PAPE SHOW HORSES. While our primary focus in on social media strategies, we do work with many entrepreneurs to establish a basic web presence early in the life cycle of their business. They appreciate the ability to have assistance doing this at a low cost and in an environment that they can maintain on their own, should they wish to do that.  #teampape